Ready for a virtual tour of Balenciaga's couture salone George V?

Balenciaga has unveiled a captivating new video, offering an immersive 3D tour of their iconic couture offices. In this cinematic masterpiece, Balenciaga unveils a breathtaking 3D tour that takes you deep into the heart of their iconic couture offices. It's an invitation to explore the captivating interplay between vision and place, culminating in a reflection on the concept of legacy.

This compelling voyage commences by transporting you into the digital realm of Balenciaga's couture headquarters. Utilizing cutting-edge 3D-scanning technology, the video leads you through an enchanting exploration of various rooms and salons. It's a sensory delight, immersing you in the rich history and artistry that defines Balenciaga.

Our journey culminates in a poignant narration, sharing the evocative story of Cristóbal Balenciaga and the place that shaped his legacy. "As history tells you," the narrator intones, "all the greatest works start out as silence."

This introspective moment reflects upon the significance of the address, 10-12 avenue George V in Paris. Here, Cristóbal Balenciaga resided and dedicated his creative genius to his craft, until the final act of the couture era in 1968.

A TECHNOLOGICAL MARVEL FOR AN HISTORICAL PLACE The video itself is a marvel to behold, a testament to the same level of craftsmanship applied to Balenciaga's couture creations. Through the remarkable 3D scanning technology, it grants viewers a surreal and almost dreamlike experience. It offers a rare glimpse into a space that only a select few have had the privilege to access. This unique blend of accessibility and exclusivity paints a vivid picture of Balenciaga, rendering it within reach of the public eye while preserving its aura of being available to a chosen few.

In this digital tapestry, it beautifully weaves the legacy of Demna Gvasalia with the storied heritage of Cristóbal Balenciaga, forging a seamless connection between past and present.

In 1887, architect Albert Le Voisvenel gave life to this space, while interior designer Christos Bellos later transformed it in collaboration with Balenciaga. This sanctuary was designed to echo the elegance of its time, adorned with immaculate white walls, curtain-draped doorways, and intricate moldings reminiscent of the salon's furnishings.

DEMNA REOPENING AND THE BALENCIAGA COUTURE COMEBACK Fast-forward to the grand reopening, where Demna opted for subtlety over spectacle. He aimed to reawaken the feeling of entering a salon untouched by time. Everything, from walls to carpets, was carefully aged, creating the illusion of the relentless march of time. This approach mirrors Demna's raw architecture concept seen in Balenciaga's stores, where brutalist minimalism rooms of concrete and steel have meticulously applied rust, patches of damp, and traces of graffiti all over them.

“I DECIDED TO REPLICATE THE ORIGINAL SALONS OF THAT TIME IN AS MUCH DETAIL AS POSSIBLE,” DEMNA

LEGACY AND FUTURE Within this Avenue George V location, contemporary elements abound. Sleek smoked-glass partitions guide the narrative, and a 'Couture Shop' on the street level showcases a curated collection of rare Balenciaga products and collaborations. This is a harmonious blend of timeless elegance and modern innovation.

This hallowed ground held such profound meaning for the Basque-born couturier that he bestowed his inaugural fragrance with the name 'Le Dix,' a tribute to the very street where his salon stood. Balenciaga's enduring legacy is, at its core, a fusion of visionary artistry and the indelible imprint of this sacred place, a testament to the eternal interplay of history, fashion, and innovation.

Ready for a virtual tour of Balenciaga's couture salone George V?

A new high-tech video published by Balenciaga allows us to enter the secret room of their Couture Salone in Paris.